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How to Plan An Event To Promote Your Small Business

Tips For Small Business Owners Planning Events

Small business owners have quite a large number of strengths to play to and one of them is the ability to plan for interesting and well-controlled events of various kinds. Look at it this way – as a small business owner, you probably have a very small team that works to promote your brand or business right? So collaboration between this team is easier and the result is a fabulously planned and well-executed event that meets all its stated goals.

However, planning an event – any kind of event – means:

  • You have to focus on quite a large number of details.
  • Planning for all the tasks associated with the same.
  • Thinking of the goals of the event.
  • Deciding on the right kinds of people that you should invite to the event.
  • Financial planning.
  • Looking at logistics and admin aspects as well.

So here are a few practical and easy to implement tips for small business owners who are all set to plan events of various kinds.

Look at the technology side of things

Today, regardless of the business you are in, technology is a huge tool. People are:

  • Using social media networking.
  • Spending time uploading and watching videos.
  • Accessing mobile apps.
  • Connecting with people via a plethora of media and so on.

Therefore, when you are planning an event, you must pay attention to the technology side of things. Start with making your website responsive. This will allow people and invitees to access the same on their mobile devices as well.

Sharing information

It is a great idea for you to allow people to share their images or experiences of the event in real time. Whether it is a dedicated page for the event or other social networking sites, give your invitees the chance to take photos, capture videos and post snippets of the same on social media sites.

In fact, this is something that you must do actively as well. Posting a video clip or a sound bite or even a comment from your guests as the event is unfolding is a great way to create buzz about the event. Of course, this is something that you can do even before the event starts.

If you have lined up guest speakers for the event, why not publish a small comment or two from them? And then state that invitees will have the opportunity to learn much more when they attend your event!

Don’t always be about the pitch

Sales pitches are great but there is a healthy cut off level for them. You cannot treat the entire event as one huge marketing or hard sell spiel. Focus on engagement rather than selling. Once you have retained the interest levels of your invitees, they will enter into a long lasting relationship with you. It is also a good idea to remember that each social media site has a very specific cultural framework. So interact with your community accordingly.

Go mobile

Everybody carries a mobile device with them. And overlooking this important fact is a big no-no! So make your information mobile friendly. Whether it is a snippet of information or using the right kind of app – give people a chance to interact with your brand, your team and your event through their mobile device as well. There are a large number of CRM or customer relationship management tools that you can use through your own mobile too. So go right ahead and look at the same.

The right tools

Thanks to the world of technology and software, small business owners have quite a large number of options when it comes to software for:

  • Collaboration of communication.
  • Scheduling and planning.
  • Storage of data and so on.

Using these ways and methods means that you can do your planning at all stages of the event – well before it starts, during the event and after the event as well.

The planning process

Start your planning process really early. The strength of your event will lie in your ability to think all possible details and needs and plan for the same. Depending on the event at hand, you can start your planning process even a year ahead.

Your scheduling calendar should then be able to tell you how you and your team should manage all tasks and how they should be updated so everybody is on common ground. Once you have articulated your event goals you can then pay attention to describing all the things you must do in order to make it a success.

Considering the fact that event planning has to go on parallel lines with the rest of your normal or routine work, you will need to ensure flawless planning so that no aspect of the event suffers simply because you do not have the time or the resources to dedicate to it.

           
Posted in News By

Rebecca Montrenes

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